Benefits broker meeting with employer clients to discuss plan options

It's hard to differentiate yourself in the marketplace. Everyone is selling the same thing.

Vxtra Health gives you a transparent health plan backed by Fortune 100 technology that your competitors don't have access to. Offer self-insured employers a physician-led plan with $0 copays, $0 deductibles, and costs they can actually see and control.

30+ YearsPhysician-Led Experience
$0 Copays & DeductiblesFor Every Member
Augusta & GainesvilleExclusive Launch Markets

It's exhausting trying to stand out when you're selling the same solutions as every other broker in town.

For Brokers

It's hard to stand out when every broker is selling the same plans

60% of brokers are now owned by private equity that won't innovate. Independent brokers need a product the competition can't match.

For Employers

Most self-insured employers pay more every year for plans designed for insurance company profits

Premiums rise 7-10% every year. At that rate, your clients' healthcare spend doubles in a decade, and they're still getting the same legacy experience.

For Physicians

Insurance companies have stripped physicians of their agency

Pre-authorizations, denials, and administrative overhead stand between doctors and their patients. Physicians should practice medicine, not fight paperwork.

We've been on every side of this table.

Photo Coming Soon
It's exhausting trying to stand out with the same solutions as every other broker in town. We've lived that frustration. We built something different.
Larry Hightower, Co-Founder & CEO

30+ Years Physician-Led

Founded and led by physicians who understand healthcare from the inside out, not insurance executives chasing margins.

Powered by JudyHealth

Our technology partner gives your clients access to the first platform to process medical and prescription claims together. Transparent data visibility instead of waiting months for their own reports.

30+ Years of Operations

Three decades of health plan operations: processing claims, building contracts, managing sales, and running the technical side of health plans.

Physician-First Design

Every plan feature starts with one question: does this let physicians practice medicine the way it should be practiced?

Our Story: Coming Soon

A short video about why we started Vxtra Health and how we're giving brokers a product the competition can't match.

Three steps to a product no competitor can match.

Professional having a consultation conversation
1

Have a Conversation

Tell us about your book of business and what your clients are dealing with. No pitch, no pressure, just a real conversation about what you need to win.

Custom plan design review on desk
2

Get Exclusive Plan Access

Vxtra Health is launching exclusively in Augusta and Gainesville. You get access to a physician-led plan backed by Fortune 100 technology that no other broker in your market can offer.

Healthcare professional providing quality care
3

Retain and Win New Clients

Your existing business is protected with a better product. New employers come to you because you're the broker with the plan that actually works.

Secondary markets are the opportunity.
Community is the advantage.

Our methodology aggregates local employers and physicians — creating purchasing power and coordinated care that national carriers can’t match.

Now launching across the Southeast, South, and Midwest.

Employers

Self-Insured Employers

200–2,000 employee companies pool together for purchasing power and predictable costs.

Vxtra Health
Physicians

Local Physician Stewards

The best independent doctors in your community — same quality treatment, 40–70% less than hospital systems.

Brokers

Benefits Brokers

A differentiated product no competitor can match — protecting your book and winning new clients.

The dots are closer together. Everyone knows everyone. Health plans built for the people here — not insurance company shareholders. Together, you’re better.

Plan Design
Pharmacy
Medical
Reinsurance
Member Orchestration

This is what you can offer that nobody else can.

A side-by-side look at what you're selling today versus what you could be selling with Vxtra Health.

What You're Selling Today
What You Sell with Vxtra
Same networks as every competitor
Exclusive plan access in your market
Copays on every visit
$0 copays for your clients' employees
High deductibles
$0 deductibles
Pre-authorization required
No pre-authorization
Months-old data for your clients
Transparent data visibility
7-10% annual increases
Hundreds per employee per month in savings
Clients who shop every renewal
Clients who stay because the plan works

What happens when you offer something nobody else can.

Broker presenting a differentiated plan to clients

Brokers

Be the broker who brings something nobody else can offer

A product no competitor can match. Existing business secured. New business pipeline full. An improved experience for everyone your clients employ.

Leadership team reviewing transparent health plan data

Employers

Be the reason your company finally has a health plan it can be proud of

Your clients get predictable, lower costs with transparent data visibility. Their employees say "my employer cares about me." Hero status to the board.

Physician making clinical decisions independently

Physicians

Practice medicine the way you always intended to

Agency restored. Community-centered care. Independent practice in a community that knows your name.

The cost of waiting keeps going up.

1

You could lose clients

When another broker brings Vxtra to your clients first, you're the one explaining why you didn't. Independent brokers who don't differentiate lose business to those who do.

2

Revenue stagnates with limited differentiation

60% of brokers are now owned by private equity. If you're selling the same plans as everyone else, you're competing on relationship alone. That's not a strategy.

3

Another agency could share Vxtra first

Vxtra is launching exclusively in Augusta and Gainesville. The broker who brings it to the market first wins. The one who waits loses the advantage.

Every year of inaction is another year of selling the same plans as every other broker in town while your clients pay more for less.

Be the broker who brings something nobody else can offer.

Vxtra Health is launching exclusively in Augusta and Gainesville, Georgia. No pitch, no pressure, just an honest conversation about your book of business and whether Vxtra is the right fit for your clients.

Or email us directly at info@vxtrahealth.com