Physician providing direct patient care without insurance barriers

Insurance companies are practicing medicine for you. We built a way out.

Vxtra Health puts physicians, not insurance companies, back in charge of patient care. You work directly with local employers and their employees, supported by technology that handles the claims and data so you can focus on medicine.

30+ YearsPhysician-Led Experience
$0 Copays & DeductiblesFor Every Member
Augusta & GainesvilleExclusive Launch Markets

You didn't spend a decade in training to fight pre-authorization forms and get told how to treat your own patients by someone who's never seen them.

For Physicians

Insurance companies have stripped physicians of their agency

Pre-authorizations, denials, and administrative overhead stand between doctors and their patients. Physicians should practice medicine, not fight paperwork.

For Employers

Most self-insured employers pay more every year for plans designed for insurance company profits

Premiums rise 7-10% every year. The employers in your community deserve better, and so do the patients you treat.

For Brokers

It's hard to stand out when every broker is selling the same plans

60% of brokers are now owned by private equity that won't innovate. The brokers bringing Vxtra to local employers are the ones creating real change.

We've been on every side of this table.

Photo Coming Soon
You didn't spend a decade in training to fight pre-auth forms. We know what it feels like when insurance companies stand between you and your patients. We built Vxtra to change that.
Larry Hightower, Co-Founder & CEO

30+ Years Physician-Led

Founded and led by physicians who understand healthcare from the inside out, not insurance executives chasing margins.

Powered by JudyHealth

Our technology partner handles claims processing and data through the first platform to process medical and prescription claims together. The technology works so you don't have to fight it.

30+ Years of Operations

Three decades of health plan operations: processing claims, building contracts, managing sales, and running the technical side of health plans.

Physician-First Design

Every plan feature starts with one question: does this let physicians practice medicine the way it should be practiced?

Our Story: Coming Soon

A short video about why we started Vxtra Health and how we're putting physicians back in charge of patient care.

Three steps to practicing medicine your way.

Professional having a consultation conversation
1

Join the Vxtra Network

Connect with us to learn how the Vxtra model works and what it means for your practice. No corporate contracts, no loss of autonomy, just a conversation.

Custom plan design review on desk
2

Work Directly with Local Employers

You partner with self-insured employers in Augusta and Gainesville. Their employees become your patients. No pre-authorizations, no insurance interference, no call centers making clinical decisions.

Healthcare professional providing quality care
3

Practice Medicine Your Way

You make the clinical decisions. Your patients trust you, not a 1-800 number. And you run an independent practice in a community that knows your name.

Secondary markets are the opportunity.
Community is the advantage.

Our methodology aggregates local employers and physicians — creating purchasing power and coordinated care that national carriers can’t match.

Now launching across the Southeast, South, and Midwest.

Employers

Self-Insured Employers

200–2,000 employee companies pool together for purchasing power and predictable costs.

Vxtra Health
Physicians

Local Physician Stewards

The best independent doctors in your community — same quality treatment, 40–70% less than hospital systems.

Brokers

Benefits Brokers

A differentiated product no competitor can match — protecting your book and winning new clients.

The dots are closer together. Everyone knows everyone. Health plans built for the people here — not insurance company shareholders. Together, you’re better.

Plan Design
Pharmacy
Medical
Reinsurance
Member Orchestration

This is what practicing medicine should look like.

A side-by-side look at your current insurance experience versus practicing with Vxtra Health.

Traditional Insurance
Vxtra Health
Pre-authorization required for treatment
No pre-authorization
Insurance companies make clinical decisions
You make clinical decisions
Patients avoid care due to cost
Patients access care with $0 copays and $0 deductibles
Administrative overhead and denials
Technology handles claims and data
Hospital employment eroding independence
Independent practice supported
Patients assigned by network rules
Patients choose you because their plan values local doctors
Physician pay declining year over year
Fair compensation aligned with patient care

What happens when physicians lead healthcare again.

Physician making clinical decisions independently

Physicians

Practice medicine the way you always intended to

Agency restored. Community-centered care. Independent practice in a community that knows your name. You make the clinical decisions, and your patients trust you.

Leadership team reviewing transparent health plan data

Employers

Be the reason your company finally has a health plan it can be proud of

Predictable, lower costs with transparent data visibility. Employees who say "my employer cares about me." Hero status to the board.

Patient receiving care from a local physician

Employees

Be someone who actually uses their healthcare, without the stress

$0 copays, $0 deductibles. A real relationship with their doctor. Care without dread.

The cost of doing nothing keeps going up.

1

More pre-authorizations, less autonomy

Insurance companies are tightening controls every year. Every renewal cycle adds more administrative overhead and takes more clinical decision-making out of your hands.

2

80% of hospital-employed physicians want out

Hospital systems are buying up specialists and independent practices. Physician pay is down 33% since 2001. The window to maintain independence is narrowing.

3

Your patients are avoiding care

When patients dread the cost of a visit, small problems become expensive emergencies. The insurance system is failing the people you trained to help.

Every year of inaction is another year of insurance companies standing between you and your patients.

Practice medicine the way you always intended to.

Vxtra Health is launching exclusively in Augusta and Gainesville, Georgia. No corporate contracts, no loss of autonomy, just a conversation about how the Vxtra model works and whether it's the right fit for your practice.

Or email us directly at info@vxtrahealth.com